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Russian
Marketing Information System
One of the prior
tasks of the Association is further development of Russian Marketing Information
System (RMIS) with the aim of: ¡
rendering marketing support
to commodity producers, operators of financial & labor markets in: ·
developing target market
segments and competitive products; ·
increasing volume of
production & sales; ·
placement of financial
resources & securities; ·
developing business plans,
etc. ¡
developing market of
consulting & marketing services through enhancing abilities of consulting
& audit firms, advertising agencies, colleges and scientific organizations; ¡
exchanging information
between public authorities, commodity producers and Military Industry
enterprises, financial & labor market operators, consulting companies,
colleges, etc. The data contained in
RMIS allows: ¡
estimation of demand for
marketing services of nationally-significant commodity producers, operators of
financial and labor markets, regional authorities in the territorial and trade
aspects; ¡
estimation of demand of
Russian companies for domestic and foreign investments, including the estimation
of the companies' capacities for investments (the availability of a business
plan based on marketing, etc.); ¡
estimation of possibilities
to meet the effective demand of commodity producers, operators of financial and
labor markets for marketing services of Russian and foreign consulting
companies, universities and institutes. Russian Marketing
Association also develops the data base comprising information on: ¡
volumes of blocks of shares
of privatized enterprises; ¡
terms and conditions of
their upcoming sales in different industry branches and regions; ¡
secondary & following
additional issues of securities by nationally-significant issuers; ¡
financial statement of
enterprises of different ownership forms; ¡
current & upcoming
issues of new state securities at the all-Russian and regional levels (municipal
bonds), etc. The information is
partially provided by Governmental organizations with which Russian Marketing
Association entered into Cooperation and Information Exchange Agreements. Among
them there are RF Ministry of Property Affairs, Federal Securities and Stock
Market Commission, Russian Federal Property Fund, RF Ministry of Economy,
Federal Board on Bankruptcy. |
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